Do your customers think your products are too expensive?
So – do you need to lower the price?
Here’s what Seth Godin tells his readers who complain about that. (Apparently, sales people everywhere have the same problem.)
It’s not true, he writes.
You need to increase your value. If people don’t want to pay, it’s because you’re not delivering enough value for the money you’re charging.
I’ve heard many people say products I sell are overpriced to. But for ANY product, regardless of price, there’s someone who thinks it’s overpriced or too expensive.
Overpriced is in the eyes of the beholder. If value is added, people will pay. I know I do. For some things I pay MORE, even if the quality is the same, if other value accompanies it that I want.
What value can you add to your products that will make the “It’s too expensive?” never enter a prospective customer’s mind again?