Do your customers think your products are too expensive?

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So – do you need to lower the price?

Here’s what Seth Godin tells his readers who complain about that. (Apparently, sales people everywhere have the same problem.)

It’s not true, he writes.

You need to increase your value. If people don’t want to pay, it’s because you’re not delivering enough value for the money you’re charging.

I’ve heard many people say products I sell are overpriced to. But for ANY product, regardless of price, there’s someone who thinks it’s overpriced or too expensive.

Overpriced is in the eyes of the beholder. If value is added, people will pay. I know I do. For some things I pay MORE, even if the quality is the same, if other value accompanies it that I want.
What value can you add to your products that will make the “It’s too expensive?” never enter a prospective customer’s mind again?

    Comments

    1. Robby Summers says:
      June 2, 2012 at 4:52 pm

      Find out  if  they do  genuinely  have a motivation  to  fill their need. People  have to  change  what  they are  already  doing  and  some people need to be herd to  make the  change  then  you  will be  of  value  to  them.